But despite of its high profile advertisements of some types of gambling are currently restricted. To get around advertising restrictions many online poker companies advertise free play sites like partypoker.net and pokerstars.net and these sites are sometimes also called as gambling schools. Due to the change in government policies some gambling advertisers that were currently prevented from advertising are allowed to do so, subject to the rules to ensure that their ads are socially responsible. A public consultation has been launching new rules of advertising that would apply to all gambling advertisements across all media. So let’s have a brief knowledge about why are these rules changing and what effect would they have on consumer protection.

First point of view is that why are the rules changing? The consultation is in response to the gambling Act 2005, legislation passed by the government. Through which gambling has gained opportunity to look fresh in the field of gambling advertising. It is a safe bet that gambling advertisement is going to change, however the rules controlling the content of gambling ads are subject to public consultation. Rules are proposed which posses the requirement to all advertisers to prepare and place advertisements in socially responsible manner. Advertisers have to maintain their advertising standards to promote their services effectively.

And through the concerned efforts of gambling commission and cultural, sports and media, the safe money on gambling advertisements shall be strictly policed.